Privacy Policy

Empire Pest Defense ("Empire Pest Defense," "we," "us," or "our") operates empirepestdefense.com (the "Site") and provides pest control, termite and WDO inspection, rodent control, mosquito reduction, and lawn and ornamental pest control services in West Palm Beach, FL and surrounding Palm Beach County communities. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information We Collect

We collect information you provide directly to us, including when you request a free estimate, fill out a contact or service form, call or text our office, or leave a review. This may include:

• Name, phone number, email address, and service address
• Details about your pest control needs (type of pest, property type, preferred appointment times)
• Payment information when you purchase a service (processed by our payment provider — we do not store full card numbers)
• Any information you include in messages, form submissions, or reviews

We also automatically collect limited technical information when you visit the Site, such as your browser type, device type, and pages viewed, through standard web and analytics tools.

How We Use Your Information

• To respond to estimate requests and schedule, perform, and follow up on services
• To communicate with you by phone, text (SMS), or email about appointments, quotes, and service updates
• To process payments for services rendered
• To improve our website, services, and customer communication
• To comply with legal and licensing obligations related to pest control services in Florida

Text Message (SMS) Communications

If you provide your mobile number through our website, a phone call, or a service form, you may receive text messages from Empire Pest Defense related to appointment confirmations, service reminders, estimates, and follow-ups. Message and data rates may apply. You can opt out of text messages at any time by replying "STOP" to any message we send, or by contacting us directly at (561) 798-7216.

Third-Party Services

We use trusted third-party providers to operate parts of our website and business, including:

• GoHighLevel (GHL) — our customer relationship management and form platform, used to process free estimate requests and service inquiries
• Google Maps & Google Business Profile — for service area mapping and business listing information
• ReputationHub — to display our Google review widget on this Site

These providers may process your information on our behalf under their own privacy and security practices. We do not sell your personal information to third parties.

Cookies

Our website and the third-party form and review widgets embedded on it may use cookies to remember form progress, measure site performance, and support security. You can control cookies through your browser settings; disabling cookies may affect how some parts of the Site function, including our estimate request form.

How We Protect Your Information

We use reasonable administrative and technical safeguards to protect the information you share with us. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain customer and inquiry information for as long as needed to provide services, maintain business and service records, and meet legal, tax, and licensing requirements applicable to pest control businesses in Florida.

Children's Privacy

Our services and website are directed to adults seeking pest control services for their homes or businesses. We do not knowingly collect personal information from children under 13.

Your Choices

You may request to review, update, or delete the personal information we hold about you, or opt out of marketing communications, by contacting us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page reflects the most recent revision.

Contact Us

Empire Pest Defense
8233 Gator Ln #3, West Palm Beach, FL 33411
Phone: (561) 798-7216
Email: [email protected]